New Look for Apex Fitness

Brand Audit:


• Conducted an in-depth analysis of UrbanSpace’s existing branding, including logo, color palette, typography, and overall visual consistency. Gathered feedback from key stakeholders and customers to identify areas for improvement.

Visual Identity Development:


• Created a modern logo that reflects the brand’s commitment to sustainability and innovation. Developed a refreshed color palette that conveys a fresh, vibrant, and eco-friendly aesthetic. Selected contemporary typography to enhance readability and align with the brand's personality.

Brand Style Guide:


• Compiled a comprehensive brand style guide that outlines the new visual elements, including logo usage, color specifications, typography guidelines, and application examples. This guide ensures consistency across all marketing materials and platforms.

Marketing Collateral Design:


• Designed various marketing materials, including business cards, brochures, social media graphics, and website elements, to align with the new brand identity. Emphasized the importance of a cohesive look to reinforce brand recognition.

Website Redesign:


• Revamped UrbanSpace’s website to reflect the new branding and improve user experience. Implemented a clean, modern layout with intuitive navigation and responsive design to ensure accessibility across devices.

Outcome:

• The brand refresh successfully elevated UrbanSpace's visual identity, making it more appealing and relevant to its target audience. The updated branding has resulted in increased engagement on social media, improved customer feedback, and a stronger market presence. The project not only revitalized UrbanSpace's image but also laid the foundation for future marketing efforts, positioning the brand for continued growth in the urban living sector.